Privacy Policy

Lion Foods B.V. and its affiliated companies (hereinafter referred to in singular as “Lion Foods”) place great importance on the privacy of their customers and visitors to their locations and this website. This statement informs you about the personal and business data we process and the reasons for doing so.

Who is responsible for processing personal data?
Lion Foods B.V., Kloosterpoort 35, 4421 SN Kapelle, Chamber of Commerce: 22050069.

What data does Lion Foods process?
Lion Foods is the operator of www.lionfoods.nl and may process personal and business data because you are involved in our business activities and/or have provided this information to us. Lion Foods may process this data, for example, if you are a known customer, subscribe to our newsletter, or contact us.

Lion Foods may process the following personal and business data from you and/or your company:

  • First and last name
  • Phone number
  • Email address
  • IP address
  • Data on website usage

Why does Lion Foods use your data?
Lion Foods processes your data to contact you upon request or to reach you in writing. Additionally, Lion Foods may use your personal and business data to conduct its business activities and execute any agreement between you and Lion Foods.

Specifically, we use your data for:

  • Verifying your identity when you contact us.
  • Processing orders for products.
  • Keeping track of your preferences as indicated.
  • Optimizing website display based on your browser or device.
  • Providing customer service via various channels.
  • Maintaining internal administration and complying with legal obligations.
  • Sending relevant product information, including newsletters and promotional content.
  • Displaying advertisements based on previous visits to Lion Foods.
  • Analyzing website performance.

Does Lion Foods use automated decision-making?
No, Lion Foods does not use computer programs or systems for automated decision-making that may have significant consequences for individuals. All decisions involve human review.

How long is personal data retained?
Lion Foods does not store personal data longer than necessary to fulfill the intended purposes. For example, Google Analytics stores anonymized IP addresses and website behavior data for 14 months within the European Economic Area (EEA).

If an agreement is established between you and your company, we store your data for up to five years after contract termination, unless a longer retention period is required for legal compliance. After this period, your data will be deleted or anonymized.

Is your data shared with third parties?
Your data is not shared with third parties, unless necessary for contract execution or business operations. Third-party service providers may support Lion Foods in payment processing, advertising, customer service, email delivery, feedback analysis, and website security.

All third-party processors are required to maintain confidentiality and may only process data in accordance with Lion Foods’ instructions. Additionally, we may be legally required to share data with authorities upon request.

Google Analytics/Ads
Lion Foods uses Google Analytics to track website usage and assess the effectiveness of Google Ads campaigns. Information collected, including anonymized IP addresses, is stored on Google’s European servers. Please refer to Google’s Privacy Policy for further details: Google Analytics Privacy Policy.

Lion Foods does not permit Google to use Analytics data for other Google services. However, Google may share datawith third parties when legally required or when third parties process data on behalf of Google. Website behavior data is used to provide personalized advertisements based on your interactions with Lion Foods.

Leadinfo
We use the lead generation service of Leadinfo B.V., Rotterdam, Netherlands. This tool identifies business visits to our website based on IP addresses and provides publicly available information, such as company names or addresses.

Additionally, Leadinfo places two first-party cookies to analyze website usage. The tool also processes domain entries from form submissions (e.g., “Leadinfo.com”) to match IP addresses with businesses and improve services. More details are available at www.leadinfo.com.

You can opt out via www.leadinfo.com/en/opt-out. After opting out, your data will no longer be recorded by Leadinfo.

Access, Modify, or Delete Your Data
You have the right to access, correct, or delete your personal data. Additionally, you may withdraw consent for processing, object to data processing, or request data transfer to a third party.

To make a request for access, correction, deletion, withdrawal of consent, or objection to processing, contact info@lionfoods.nl. We will verify your identity to protect your privacy and respond within 60 days.

If we are unable to reach an agreement, you may file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at: Submit a complaint.

Security
Lion Foods takes the protection of your data seriously and has implemented appropriate security measures to prevent misuse, loss, unauthorized access, unwanted disclosure, and unauthorized modifications.

If you believe your data is not adequately secured, notice indications of misuse, or want further information about our security policies, please contact our customer service or email info@lionfoods.nl.

Changes to This Privacy Policy
We reserve the right to modify this policy, for example, in response to changes in data processing or regulatory requirements. We recommend regularly reviewing this policy to stay informed.

Lion Foods Contact Information
Kloosterpoort 35
4421 SN Kapelle
The Netherlands
T: +31 (0)166 663 644
E: sales@lionfoods.nl